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12 Types of Call Reluctance®

Excerpted from The Psychology of Sales Call Reluctance

Doomsayer: Worries, will not take social risks (loses three new accounts pre month).

Over-Preparer

Over-analyzes, underacts (sells at 43% of quota)

Hyper-Pro:

Obsessed with the image and looking good (but is rated only average in presentation skills.) Confuses packages with prospecting.

Stage Fright:

Fear group presentations (loses $10,800 in annual gross sales).

Role Rejection Secretly ashamed of sales careers; deflects identity (loses four accounts per month).

Yielder:

Fears intruding on others (impedes success of TQM programs).

Socially Self-Conscious:

Intimidated by up-market clients (sells 33% under quota).
Separationist: Won't mix business and friends (loses three accounts per month).
Emotionally Unemancipated: Won't mix business and family (sells 15% under quota).
Referral Aversion: Fears distributing existing business or client relationships (sells 19% under quota).
Telephobia: Fears using the telephone for prospecting (loses $10,000 in commissions annually).
Oppositional Reflex: Argues, blames, rebuffs attempts at coaching (loses nine new accounts per year.)