Most cases of cold call reluctance are simply because a salespeople needs to do some internal and external homework!
If you have truly done your homework and know who your ideal prospect is and what problem you solve for them. . . you will be calling into your ideal target market. Seriously. Then you can say "We work with several companies similar to yours. . . " One component of "Influence" is establishing commonality. You can warm up a "cold" call fast.
Connie Kadansky, Sales Call Reluctance coach, can guide you through your homework so you are confident and comfortable prospecting. Call
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