Last week I was the guest speaker for Scottsdale Job Network and facilitated a workshop re: Self-Promotion and Job Search. According to pioneering researchers George Dudley and Shannon Goodson performance alone does not determine success. They discovered something more important! Self-promotion. Some of the most highly paid and powerful people did not attain their positions by being the most technically competent. They did it through purposeful self-promotion.
For many people self-promotion is emotionally uncomfortable for a variety of reasons. Some are that their mother told that it is not nice to brag, or most people have been exposed to the slick guy who is loud and always talking about how great he is, or have had a boss who was incompetent, but kept getting promotions. So people identify with the negative of self-promotion and choose to keep a low profile so they won’t be thought of negatively.
Well. . . . that’s a choice. However, what would happen if you truly took an inventory of your unique gifts and talents and back them up with factual proof? That is one of the tips I gave job seekers. You must be able to articulate confidently why you are the best candidate for the job.
When you hear the word self-promotion? What immediately comes to mind?
I look forward to hearing from you!